For more information, check out our privacy policy. Today, 40.2% of marketers say that infographics are the best visual format … Even a 600-page publication will become a handy reference tool. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. at any time. Rent the Runway lets women rent clothing for special occasions, or just for everyday life. Most examples are online and don’t always take the form of standard ads. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). What’s the solution? Note: Many of the following examples overlap with each other. And here's the example of interactive content from Sainsbury's. The main challenge here, is to effectively push the consumer towards checkout, while still maintaining engagement and conveying the product’s features in a clear and concise way. Have a look and let us know what you think! Additionally, interactive kiosks can also extend marketing services as digital signage, promoting the latest products and/or services, else host paid-for advertising services. These sites use graphics and text to allow users to … In some instances, they can even give the products a try. These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product itself. It provides shoppers with a 360-degree view of an item, and helps them understand its features and benefits in depth. Interactive Infographics. To give shoppers an idea of what the bra is like IRL, the product pages also have reviews from other buyers. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. Software designed as a tool for users such as a knowledge management platform. This is a reading app design project, with smooth animation and exquisite UI design making this app more realistic. It’s open for business 24/7 and lets people shop from the comfort of pretty much anywhere. In their Slim Your Wallet website, you can use a vertical slider to “add’ things to your wallet and get an accurate visual representation of the size. Near the bottom of the product page, it has recommended products and a list of the other garments worn by the model, in case a shopper wants to get the complete look. Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. You want in? Well Geox eliminates these doubts with their Amphibiox shoe range and interactive website. This Sony website is an awesome example of parallax design. Interactive packaging is an awesome way to make your product more fun, more memorable, and sometimes even more useful. This is a great example of accessibility in website design, plus the interactive qualities of the site make the learning experience even more interesting. When you’re selling anything online, you have one chance to grab the attention of a potential buyer. APPS. Application software for mobile devices such as a weather app. But the big drawback is shoppers can’t see or touch the products IRL. Large companies around the world are trying to compensate for this online limitation by providing interactive product pages. Best interactive advertising examples. Even better, the brand has an interactive product page that illustrates the difference between it and the average wallet. Along with reviews, Rent the Runway has detailed fit information about each of its products. hbspt.cta.load(454487, '8febc259-434f-41d3-ae64-9ca1b85cbe9d', {}); How can voice of customer (VoC) technology help you improve the online experience for current, and new, customers?… Read Full Tweet >, Our journey with @SurveyMonkey has hit a new milestone. Brickfielder is a British company that designs and produces innovative windproof golf shirts. View example . For many women, bra shopping in person is a nightmare — so the idea of buying a bra online can be a total non-starter. The fun thing about shopping in a brick-and-mortar store is that people get to touch the products they’re considering purchasing. Looking at examples will give you an idea not only of what works and what doesn’t, but also how an interactive product page can come together, and the number of possibilities that exist for designing and styling the page. You visit the site, fill in some information, and go to the next stage in the process. Get more orders with your online catalog © 2021 IZEA. Examples of Interactive Multimedia Products Media Dynamics has extensive experience developing multimedia programs application for a variety of applications. Customize almost every part of the watch: the case, the engraving, the movement (quartz/automatic), the bracelet, the dials, the hands and even the colour of their logo! APPS is a great interactive website created by VGNC company for liquor brands. Application Software. They send a newsletter to users, based on their viewed products, proposing to choose the color and size of clothes. And boy did they do a fantastic job of visualizing this! Examples of engaging interactive content, with tips and how to's for developing your own. It will recommend or not recommend certain products for particular body types (apple-shaped, pear-shaped, and so on), and provides details on whether there’s any stretch or give to the fabric. Leave your email and we will delight you with a monthly summary. You can select the weather condition of your choice and see the effect rain, sun or snow has on the product. No, really. Interactive Floral Walls. To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. You just want to keep  scrolling! 4 Examples of Interactive Advertising. In another image, a pizza delivery mini-fig is shown scooting off with a delivery. To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. For that reason, some high-end designer labels still only sell their clothing in stores. Thanks to text search, interactive table of contents, and thumbnails, buyers can easily navigate around your online product catalogs. VenturePact, a software development firm, had exhausted all inbound strategies while … Visit Humboldt. At the end, you can have your quote emailed or texted to you. Usabilla uses the information you provide to us to contact you There’s a full detailed description of the bra, plus recommendations for women with particular breast shapes. The page features a slider that lets you adjust how many cards are in the wallet. Is the Speed of your eCommerce Site Hurting Conversions? Some products are accompanied by short videos and also include links to the Sony Store and other online shops like Amazon, T-mobile and Best Buy. In a vertical scroll you can get clear picture of the various features, the watch display and the product benefits. The design is clean and intuitive and allows the consumer to quickly proceed to checkout. The… Online shopping does have its perks. Interactive advertising is also a growing sector. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! The British luxury label (perhaps best known for its iconic trench coat) has mastered the art of an interactive product page, effectively convincing shoppers to drop $2,000 on a trench coat. For some, the idea of buying a luxury product online is just a no-go. They seek to engage consumers or potential consumers in some sort of dialogue, and as such they may not seem like marketing at all at first. That’s your chance to convince them that your product is the one they need. We’ve rounded up some exceptional examples of interactive product page design that we’ve seen recently. A product or service that doesn't give you an opportunity to control it. There are probably thousands of different wallet brands out there, so Bellroy had to do something to distinguish itself from the rest. Experience content. The company then recommends particular styles to customers based on the results of that quiz. However, there is a crucial element that will always be missing and that only comes with traditional retail spaces: experiencing the product physically. A simple example of interactive marketing is insurance companies that offer free, instant quotes. The product page also has a video of the pizza van in action, plus downloadable instructions for assembling the van. Requirements gathering stage … Leave your email and we will delight you with a monthly summary of the industry's finest Customer Geox has combined narrated video with interactive elements, ingeniously conveying the competitive advantage of this shoe range: “perfect for any weather condition”. For more information, check out our privacy policy. - Terms of Service | Privacy Notice | California Privacy Notice, Recreating the experience of shopping in person, put together a gallery of images and videos, lets people upload pictures of them wearing the clothing, Product photos IRL (such as customer photos, or photos showing the product in action), Product demo (such as a video featuring the product), Full description of product and its options (colors, size range, etc. Welcome to the new @GetFeedback platform. Visit Humboldt is a wonderful interactive website that lets visitors learn all about … It thus refers to the Usability Functionfeatures of the entire process of abstracting, implementing & testing hardware and software products. Product Showcase. A wide variety of Facebook interactive ads makes the social network one of the best options for sharing immersive, engaging content including: Companies have increasingly opened their own social media accounts, for instance, and often offer incentives and discounts for people who “friend” or “like” the brand online. They have implemented a simple and clean website concept that presents each product in its reflective state as you scroll down. The use of cool gradients gives the website character without taking away from the most important content. Whether the application is for sales, eLearning, experiential marketing, museum, trade show, reality TV or a game show, we can help guide you through the process and deliver a media solution that’s right on target. ; you can view, purchase and own practically anything in just a few clicks, all without having to leave your couch. The tricky thing about its business model is that a customer can choose a garment for a big event (such as a wedding or work presentation), only to have it arrive a day before the big day and be a total disaster. 5 Ways to Use Customer Feedback to Optimize the Mobile Experience, The Top 3 User Experience Terms You Should Know [Video], 3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty, Meet the GetFeedback platform: A modern approach to customer experience management, How to Make Digital UX Seamless and Customer-Centric. On the product pages themselves, there are multiple images of each bra, plus a 360-degree view of the bra. Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals. But Third Love has gone above and beyond in terms of creating interactive product pages for its bras, and demystifying the bra-buying experience. Many interactive pages might be overwhelming for the consumer and drive focus away from completing a purchase. We're dedicated to finding, researching and writing the industry's finest Customer Experience 1. Not Burberry. A clear “Buy Now” CTA pushes the consumer fast and easily to the next step of the funnel. When you’re trying to figure out what to include on an interactive product page, or what interactive features provide the most value to customers, it helps to look at examples of product pages from other brands. Swiss start-up Bruggler allows you to create your custom watch in their beautifully designed interface. For example, a smart window that optimizes the light in a room with no user interface for … Entertaining and engaging software that may resemble a digital world. Therefore, subscribers interact with the product even before visiting the store website itself. As stated by the company itself: “Bellroy exists to slim your wallet”. As you move the slider up and down, the thicknesses of the wallets change. It presents its flagship products by... Brickfielder. We're dedicated to finding, researching and writing the industry's finest Customer Experience content. Explore these 20 examples of interactive eLearning courses, including quizzes, video lectures, and dialogue simulations. Recreating the experience of shopping in person gives a buyer a sense of connection to an item being sold. Here are 7 examples of interactive advertising that highlight the power and success of using this type of marketing in your own strategy. Apps. When you need to quickly show off a vast array of what you can accomplish with the PDF, there’s no easier way than in a… Deloitte | Will You Fit Into Deloitte? Leave your email and we will delight you with a monthly summary. Short of sending your customers free samples of your products, interactive product pages are the best way to help them get a real feel for what you’re selling before they make the decision to buy. any time. At least, it doesn’t have to be. Products Lego is all about encouraging imaginative play in kids, and the brand’s interactive product pages do just that. Their... Bugaboo. For instance, an interactive video ad can be a mobile playable ad on Facebook. Another, more business-focused example would be this gamified … Its USP? To do that, the brand has put together a gallery of images and videos of the coat, both on a model and against a plain backdrop. Pitch Examples Pitches, pitch decks, and presentations Create product pitches and investor presentations that sell. It is argued that sight, sound, taste, smell and touch all significantly enhance the customer experience. Built for ag… Read Full Tweet >, Great customer experience programs work best when grounded in feedback collected throughout the journey.… Read Full Tweet >. Browse through these examples to get a sense of various features in our most recent product release and see how this technology can work for your product or industry. It’s up to a brand to create interactive product pages for the items it sells. Download source files for free. Beneath the slider are two photos: one of a standard wallet and one of a Bellroy. This is aided by a … For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Surprise the audience with interactive features, rich visuals, and smart design, and then track their activity as they open and read your pitch. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. Brickfielder is a British company that designs and produces innovative windproof golf shirts. Even though it is not easy for designers to build or accomplish … Using the campaign titled #NYCTakeoff, the brand placed more than 150 poster-sized vouchers in bus shelters all over the city complete with text encouraging the ad viewer to peel off the ad in exchange for one of many prizes, including round-trip flights, tickets for sporting events and free ice cream. Learn from great content with higher than average social shares. We're committed to your privacy. Whether you want to improve the shopping experience, encourage people to make the most of your product, or highlight exactly what it is that makes your company different, interactive product pages are the way to go. To help women get the right fit, it doesn’t just ask them to measure themselves, like so many bra companies do. They can pick them up, feel what they are made of, and get a sense of overall quality and heft. A couple of years ago, JetBlue Airlines came up with an interesting concept for its advertising: They wanted regular New Yorkers to steal their ads. The brand isn’t just selling a trench coat — it’s selling a style. Virtual Reality. about our relevant content, products and services. Games. 12 Types of Interactive Media. You want in? Browse all examples Here's a small collection of interactive product views and 3D product visualizations that were produced either via 360 product photography or 3D modeling. VenturePact. about our relevant content, products, and services. The concept is highly interactive and maintains your attention perfectly. Take a look at some interactive product pages from several different companies: A unique selling point (USP) is something that sets a product apart from others in its category or niche. If you  have your first child on the way, buying the perfect stroller is of utmost importance – especially if you are going to spend more than 1000 euros on  it! Bagaboo allows you to customize your stroller by selecting your desired colour and adding extra accessories. We're committed to your privacy. The Happy Ending: Redeeming bad experiences. It’s slimmer than a typical wallet. This Sony website is an awesome example of parallax design. Some of the ways that big brands are doing this is by giving the consumer the opportunity to explore the product in an interactive way, for example by offering customization or full 360 views. 8 Exceptional Examples of Interactive Product Pages Sony – Be Moved. So as an ecommerce site, how do you bridge this gap? Usabilla uses the information you provide to us to contact you Their brilliantly  designed product page allows you to explore the shirt in detail; from the technology used to produce it, to a close inspection of the fabric and the benefits that any golfer can take advantage of. Have you ever eyed a great pair of shoes but did not buy them because they would “get ruined in the rain” or “be too hot for the summer”? Bjorn Borg has a range of reflective products that are ideal for sporting at night. Social networking websites such as Facebook, Twitter, and Instagram are examples of interactive media. The size guide asks people their height, weight, bra size, age, and fit preferences. We all love the ease, comfort and perks that come with shopping online. The ‘360 Fit’ system is an interactive tool which helps users measure themselves and find the correct sized sports bra as accurately as it is possible online. This can both create loyalty and harness individual networks to promote brand vi… It also lets people upload pictures of them wearing the clothing, so that other shoppers can see what it looks like on a real person. ). communications at Share this publication The pages feature images of specific toys from Lego (in this case, a pizza van) “in action.” For instance, the pizza van owner mini-fig is shown opening up his van for business and selling a pizza to a customer mini-fig. A classic example of the scope of the product life cycle is the typewriter. There are many ways to add choices to your advertising, including allowing readers or viewers to tailor the product to one they might be interested in. It then makes a recommendation based on purchases and returns made by people who fit a similar profile. 7 Awesome PR Tools Discover 7 PR Tools To Use Every Day in 2021 This enhances the customer journey by creating the illusion of being able to fully ‘experience’ the product, as you would in a physical store. Digital Social media. Another feature offered by Burberry is product recommendations. A DVD-Video typically includes an interactive menu allowing the user to change settings or play additional content. To help customers get the sizing right, it has an interactive size guide. This beautifully designed magazine Together from Ideal Standard showcases their latest products and features interviews with experts in the field. An interactive product page! Fitbit presents its ChargeHR wristband in a scrollable journey of product exploration. You may unsubscribe from these communications Instead, it has a quick questionnaire that asks detailed questions about bra preferences and breast shape. Additionally, the page features a video that describes how the Bellroy is put together, as well as a quick questionnaire to help people choose the best wallets for them. Examples such as this one, posted by Stripe designer Tyler Thompson, would be difficult to decipher at the best of times. content. Here are five examples of insanely effective and creative product description that you can use for inspiration! Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. It presents its flagship products by “breaking” them into parts and allowing the consumer to put them back together with their mouse scroll. Usability Engineering is a method in the progress of software and systems, which includes user contribution from the inception of the process and assures the effectiveness of the product through the use of a usability requirement and metrics. That sense of interactivity is missing online, but it’s not completely absent. You may unsubscribe from these Marketing is insurance companies that offer free, instant quotes provides shoppers with a delivery Usability Functionfeatures the. That are Ideal for sporting at night by people who fit a similar profile their... Detailed questions about bra preferences and breast shape email and we will delight you with a monthly summary software... Up to a brand to create interactive product page that illustrates the difference between it and the product that... 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